Website maintenance is two fold. On one side, website maintenance is the act of routinely checking your website for issues, mistakes and errors; on the other hand, website maintenance also involved keeping your website updated and relevant by adding new content, images and even a redesign. Whichever bucket your needs fall into, website maintenance should be performed on a consistent basis in order to keep your website healthy, promote continued traffic growth, and above all deliver a positive user experience.
It is easy for website maintenance to become something that businesses big and small can let slide. This may not present immediate issues; However, if you go too long without a website maintenance checkup, your website can fall apart. Regular monitoring is the key to a well maintained and attractive website.
There is an exhausting list of tasks that should be done to keep your website running smoothly. With that in mind, we have compiled a to-do list of website maintenance tasks that should be completed regularly:
Every week, it’s good to perform a handful of website maintenance tasks to make sure the day-to-day functionality of your website is at peak performance. Dead links, failing contact forms, and a lack of fresh content can cost you customers, revenue and search engine rankings.
Monthly website maintenance allows you to see the broader picture of what is happening with your website. These tasks focus more on optimization and metrics to discover trends, analyze user engagement and identify areas of improvement.
Quarterly website maintenance focuses on the macro aspects of your website. Structure assessment, content updates, and overall optimization help to make sure that your website gives the same user experience across all channels and devices. Automation will also save time and resources by streamlining your efforts.
Annual website maintenance helps to make sure your website’s design and function align still align with your long-term goals. It also keeps you up to date with the administrative aspects of your website, like SSL certifications and domain registration. A blog evaluation can let you know whether you need fresh content to drive more traffic to your business.
Website maintenance costs can range widely depending on what your website is used for, the size of your audience, and how much content is hosted. In many cases a monthly website maintenance plan is a better investment depending on how much maintenance your website needs. For businesses who just need a more a la carte service, we also offer the ability to purchase individual credits that are valid for 1 year.
Have a project that is in need of attention? Our team of experts are available to tackle your digital marketing project. Having trouble deciding what package is best for your business? Give us a call at 980.349.8287 and we will be able to help you make a decision. You can also email us at email@example.com 24 hours a day!
Please use this form for any maintenance or project requests you have!